Over choice is a phenomenon which occurs when there are too many options for our brains to process. We can find this mentally draining and can end up making the wrong decision.
We like things simple.
That means that anything in life which helps make things easier and simpler for us is usually (but not always) warmly received.
We use websites and smartphone apps to get information at the touch of a button. We hire accountants to make tax simple. And we use finance brokers to help simplify the commercial finance process.
ASC – Faster, Simpler, Better.