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Business, Financial World, SME

Customer focused? Results will come

Running an SME isn’t easy. Whether you’re in B2B or B2C, you have to put the leg work in to be successful. It pays to focus on your customer (or client). If you can ascertain their needs and provide a product or service at a price point they’re willing to pay, you’re in business. But it’s not straightforward.

Commercial finance isn’t straightforward either. Every lender will want slightly different information and you won’t get to speak to the actual decision makers. It can be a bit of a lottery whether you receive funding or not.

Using a broker who has the personal contacts, sector knowledge and experience gives your application for finance the greatest chance of success. They’ll understand who has the appetite for your business, and they’ll present the facts of the opportunity exactly how the lender wants to see them.

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