About John

With over 25 years of business experience and supporting SMEs, I help businesses in Nottinghamshire and Leicestershire secure finance to drive growth, improve cash flow, or restructure strategically. My experience and local knowledge allow me to cut through complexity and identify the right solutions efficiently.

I’m not a banker. I work for my clients and give every deal an honest appraisal as a business opportunity. My approach is refreshingly personal and pragmatic, shaped by years as a business owner. I’m here to take the strain out of your financial search, so you can focus on running your business.

A man and a woman stand side by side, smiling at the camera in an office setting. Behind them is a blurred sign with the letters ASC and images of industrial rolls. The photo is in black and white.

Support team

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Lou Rouse

Personal Assistant & Case Manager

Behind the scenes, the highly efficient Lou is the driving force that keeps the business running smoothly. With a calm, organised approach and a strong attention to detail, she ensures everything runs efficiently to fully support our clients.