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What’s in a rebrand? From the FSA to the FCA

We’ve come across a lot of products which have changed their names over the years. Marathon became Snickers. Abbey National became Santander. Opal Fruits became Starburst. Sometimes it is just a change of the name and nothing more, everything else remains the same. Other times the product (or service) has changed completely, and the name change is there to signify a major shift.

From April of this year, the Financial Services Authority will be no more, having been replaced by two bodies, the Financial Conduct Authority, and the Prudential Regulatory Authority. Now, many people argue that the FSA failed in its main role, as shown by the banking crisis of the last few years. (Whether or not it could have done more is a discussion for another day). But is the new split going to make any difference? Or is it simply just going to be the same organisation, all be it split into two parts and with different names.

We hope that we’ll see a change – and that regulation will find that balance between ensuring that companies behave properly, without suffocating the needs of small businesses. But we will have to wait and see what actually happens.

What are your expectations for the future of the FCA?




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