After your product being ripped to shreds on Dragons Den you would think that hanging up your coat and calling it a day wouldn’t be a bad idea, but Rob Law did just the opposite - using the program as a launch pad.
The idea of Trunki, the ride-on children’s suitcase was developed while standing in the toy section of a local department store.
After some hick-ups with some suppliers and correcting some issues that were highlighted on Dragons Den, Rob decided to begin an ambitious campaign of pitching to the major department stores.
The campaign brought huge success. Just a few weeks after Dragons’ Den aired, Law concluded an agreement with John Lewis; further agreements have since followed with the likes of Next, Toys R Us, John Lewis and Halfords.
Law now presides over 21 full-time staff, divided into eight departments – each with its own manager and Trunki-based job title.
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