Putting the fun into fitness
At ASC Finance, we like to celebrate successful businesses which do things differently. And this week, our focus looks at Zumba Riot.
Keeping fit and healthy is becoming increasingly important. But many people don’t find exercising appealing. Whether it is the thought of going for a run or joining the gym, it can be hard to find something which not only keeps you fit, but is actually fun enough to bring you back for more!
Craig Addison saw this problem, and came up with a solution - Zumba Riot. He saw people in small exercise classes, and thought he could make the whole experience more enjoyable. So he took the concept and developed it further. Instead of small classes of 10 people in a studio, Zumba Riot took classes of sixty or more, with fun instructors, loud music and a carnival atmosphere.
Since starting at the end of last year, Zumba Riot has proved massively popular, and has grown from one weekly class, to multiple venues.
Congratulations on its success.
Click to find out more about Zumba Riot
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