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Blue Though Bubbles Business Initiative

Pay as you Feel

Published 04/04/2014 00:00:00

Every Friday, we like to bring you some good news, or a successful business initiative.

This week, we want to praise a new business which solves a growing problem – food wastage. Approximately 15 million tonnes of food is thrown away each year in the UK, and a considerable proportion of that is food which is past its sell-by date, but still good for consumption.

One café in Leeds has looked to address this. Adam Smith, opened a café, called Pay As You Feel. The concept is simple – rather than sourcing ingredients from farms or distributors, he uses expired food from various food establishments in the city. After turning these into healthly meals, he then allows his customers to pay what they feel the meal was worth (or simply what they can afford).

We at ASC think it is a brilliant concept, a great way to prevent food from ending up in landfill, and wish Adam and the team all the success!

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