Essential Christmas Viewing
Many people would have spent much time over the last few days in front of the television as a family, watching their favourite Christmas movies and one-off television specials (hopefully having eaten a delicious festive meal!). And one thing that you may have noticed was the number of television adverts which focus on Christmas and use it to try and promote their products. But one company has managed to harness all the attention around Christmas advertising and turn it into part of the festive period in its own right.
Each year, the John Lewis Christmas advert is now such a huge part of the build-up to Christmas, it is sometimes hard to believe. Driven by its sound track, its simplicity, and its desire to tug at your emotional heartstrings, the number of column inches, social media shares and discussions about it are phenomenal in itself. And while your small business might not be able to apply the same budget for your marketing, it is interesting to see how a campaign can gain so much attention.
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