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Blue Though Bubbles Business Initiative

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Published 20/09/2013 00:00:00

So by now we have all seen the Coca-Cola bottles and cans with individual names on. We have seen them on the shelves, on people’s Facebook and Twitter pages, and I have even had a colleague by and leave a bottle on my desk because it had my name on it. It was such a simple idea, which has proved hugely successful for the company.

Why has it proved to be so successful? Because it appealed to everybody! And people love personalised touches – even though we knew the drink wasn’t made especially for us, we wanted to believe it was!

So although not every small business can deliver such a personalised product on such a scale, have a think – can your business be more personal to your customers? It could go a long way.

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