Forget the bad business news – there is good news too! Below is an example of how to drive innovation:
After seeing the commercial success in Europe and North America, Durham University friends Brett Akker and Andrew Valentine founded Streetcar in April 2004. They started with 8 cars in locations near Clapham Junction station, and much of the growth occurred organically through word-of-mouth recommendations.
Showing entrepreneurial spirit and a desire to expand they merged with Zipcar 2010 allowing access to more than 1,000 vehicles around England, as well as international access to vehicles in Zipcar's existing markets across the United States, and Canada.
Brett and Andrew have shown that through hard work and clever thinking along with determination, success can be achieved. We should go the extra mile to highlight role models such as these to the next generation of business leaders. I am sure you join us in saying “well done to them and good luck for the future”.
You can find out more about Zipcar on their website and we look forward to seeing what they do next: www.zipcar.co.uk
Once again we are pleased to share the success of an initiative that has bucked the trend of today’s economic climate – and we hope it is an inspiration and motivation for you.
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