Every Friday we highlight businesses that are performing well in the current marketing conditions. This week we’ve gone online in search for a company that, like us, benefits its customers. This successful case study highlights how Money Supermarket came into fruition and is now turning over hundreds of millions of pounds each year.
Founder Simon Nixon dropped out of his accounting and finance degree at Nottingham University 20 years ago to set up his first business to help mortgage brokers compare loans.
In 1999 he launched Moneysupermarket.com which joined the stock market In 2007. Despite difficult trading conditions Nixon scooped £102.5 million from the sale of 60.3 million shares.
The company is the biggest player in price comparison websites and helps customers to find the best deals on a range of products from home insurance to credit cards, mortgages and flights. Revenue comes from suppliers who pay on a 'per click' basis.
Have a look for yourself: www.moneysupermarket.com.
Thanks for reading this week’s success story, keep an eye out for more in 2013.
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