The ASC Blog
Mission statements from banks
I thought I would surf the internet a little bit to check out various mission statements published by various banks.
We all know that marketing is patient, but here is a sample of some interesting statements:
We will take personal responsibility when you need support from us.
We will help you bank with us in the simplest and most convenient way….
Every role in our team is built on a passion for putting our customers first…
We act fairly, ethically and openly in all we do.
We put our clients and customers at the centre of what we do.
Caring about individuals and their progress, showing respect, being supportive and responsive.
Do you really believe what you read? And all these need to be read against a backdrop that Britain’s top banks have racked up £50 billion in fines since the financial crisis!
Why is all the above relevant? Simply because it shows how important it is for you to use a broker to help you organising the right finance for your business. Yes, you could do it alone but in view of the above is it really the best strategy?
If you like the way we think you will like the way we work.