ASC Success Story
ASC fuels new product launch
After research and development reduced most of the Veterinary Company's capital, additional funds were needed to launch their new product. They specialise in medical and critical care vet products.
Chris Kenyon owns the company and ran a similar one in the USA for many years so he knew this UK venture was viable and had an internationally captive market. When his bank refused funding, Chris was shocked but Gary Zouvani (Enhanced Network, Norwich) recommended the expert help of David Hall ASC Director for Norfolk & Suffolk.
David saw the business potential and felt confident lenders would support the project if presented correctly. He worked with Chris to obtain a more comprehensive business plan and projections, and then approached ASC panel lenders. David found a suitable lender and attended the initial bank meeting, at which he persuaded them to support the venture using the Government’s Enterprise Finance Guarantee Scheme.
The loan was drawn down after a few weeks and the launch is going ahead as planned. New product plans are underway and Chris said he would not hesitate to use ASC’s professional services again. “It was so frustrating to have a product we knew would sell globally and not be able to secure a loan to complete the final stage of manufacture. David guided us through what seemed to be an impenetrable maze to achieve a successful outcome. We are truly grateful to David and ASC for their efforts.”
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