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Business Initiative

Successful Business Initiative; to infinity and beyond!

Published 02/08/2013 00:00:00

I sat in a business lecture at University and during a talk about sustainable business models the statement “Easy Jet won’t last” reverberated around the room. So without questioning the statement I carried on believing that the model of a low cost airline, charging people reduced fees the earlier you book was a model that you shouldn’t consider.

A few dozen flights later with Stelios’ budget flights and I am now starting to realise that they actually understand the market and their business model better than anyone and are capable of adapting to market trends better than most.

Their policy of cheaper flights the earlier you book is cleaver, innovative and at the time of conception . . . untested.

They took a risk, changing the business model of flight operators and after the early years, now dominate the airports of major cities around Europe.

My point here is, don’t be afraid to try something that defies the rule book. Think innovatively, don’t do what it says in text book. Do what’s right for your business and your customers. That’s the way to have a successful future.

Good luck Stelios, I for one am enjoying your success.

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