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Business Initiative

Exploit your marketing . . . innovatively

Published 26/07/2013 00:00:00
AstroCar

Peter Drucker, Austrian-born American management consultant who contributed to the philosophical and practical foundations of the modern business corporation said “business has only two functions – marketing and innovation.”

His philosophy in this case is spot on. Businesses need to find the best ways of out shining their competition and should look to innovate in their marketing to achieve it. This sparked me to do some research to inspire you to think a little differently. I found a company called Eco Grass who took Peters words literally and came up with way of advertising their products to set them apart from their competition.

Eco Grass offer artificial grass and design and have resulted to completely covering their smart car to catch the eye of passers buy, which works amazingly well. Their fresh look at advertising and innovation has produced one of the best ways to market their business at relatively low cost.

Have a look at your business, start with a blank piece of paper and see what you can do.

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