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Business Initiative

Give a little, gain a lot

Published 19/07/2013 00:00:00

Have you ever thought of giving your product away for free as a trial or tester to increase your PR and encourage sales of your product?

I attended an event at the weekend where they gave out thousands of yoghurts. At first I questioned the business sense of giving away their products, but it makes perfect sense. Shoppers get in the habit of repurchasing what they had before because they are scared of the unknown.

Giving your audience testers encourages them to ‘try before they buy’ in the hope that they will be converted, and let’s face it, everyone likes ‘free’.

‘Chobani’ is a name that I am now familiar with which I wouldn’t of been had they not offered me a free product. From Chobani’s generous offer they may have given away a little, but they may see an increase in the amount of new customers in the days, weeks and months after the event.

Have a think about your business and see where you can offer more added-value to your company to encourage new customers and revenue.

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We appreciate that your time is precious. With our extensive knowledge of business finance available in today’s SME market we can approach the lending institutions that are right for your business finance needs. You will be saved from the frustration of endless form filling, repeated conversations with numerous lenders, and save you from having to provide each different lender stacks and stacks of information.

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