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Business Initiative

Packaging a punch!

Published 12/07/2013 00:00:00
Relief

If you’re a product based business then maybe you should think about how you package or wrap your products. Apple put almost as much energy into the boxes of their products as they do the actual product.

Mr Porter (a high end web-based fashion company) decided to take this to the next level providing bespoke gift wrapping for all their product with a card that contained a message, usually along the lines of “thank you for shopping with Mr Porter, we hope you enjoy your new shirt” with a label on the inside with your name on it (nice touch).

In a competitive market the key is in making your businesses stand out from your competitors and by focusing on the product and how the customer/consumer receives it is important for future business and your brand.
There are more great initiatives on our website where you might find some inspiration to drive your business, have a look for yourself. 

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