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Business Initiative

Appy Days!

Published 05/07/2013 00:00:00

We’re not highlighting the tax payments but more what made them that successful in the first place . . . their drive to innovate and put the customer at the heart of their operations. And yes, before you ask we are talking about Starbucks.

This is actually to celebrate their innovation and a good example of how they have embraced technology to improve customer loyalty with a mobile App.

Their innovative mobile app allows them and their customers a more efficient process of delivering their products, improving the customer experience and increasing revenue. By setting up an account and storing money on that account (which also encourages repeat purchases) customers are able to purchase coffee on the go by scanning a unique code from their phone straight to the till point. No money, no hassle.

We enjoy seeing companies thinking innovatively and pushing the boundaries with technology.

Have a think about your business and see if you can do something dramatic to increase your customers experience at the same time as increasing revenue.

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