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Business Initiative

Satch-el good idea!

Published 10/05/2013 00:00:00

At the end of 2007 Julie Deane wanted to raise the money to move her six-year-old daughter into private education and came up with an idea to make traditional leather satchels for the schoolchildren of Cambridge.

She had found her niche and decided to invest just £600 to get the idea off the ground.

The inspiring point here is that Julie never borrowed any money and achieved success through fashion bloggers, celebrity gifting, and word of mouth to raise awareness of her brand.

The Cambridge Satchel Company has been featured in six international editions of Vogue and a subsequent surge in orders from the United States and South Korea saw the company’s profits spike by more than 350% from June to September 2011.

By the beginning of December the business had received nearly 40,000 orders for Christmas.

You can check out Julie’s story in this Google Chrome advert which illustrates the inspiring story: http://www.youtube.com/watch?v=E0qDrRJT4zE

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