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Business Initiative

The World is Watching

Published 06/06/2014 00:00:00

The World Cup starts in Brazil in 6 days’ time. And whether or not you may be interested in football, there may be an opportunity to grow your business.

Many companies use showcase events like the world cup to help promote their business and increase sales. There are many ways that small businesses can take advantage of the event.

One-off promotions can be an effective way of increasing sales or attracting new customers to your business. For example, the retailer Currys are offering money back on some purchases for every goal that England score (which according to some pessimists, might not amount to much, but is a useful way of highlighting your products).

And if you think these are opportunities only suited to big businesses, then think again - there are loads of opportunities for small businesses as well.

A business can produce specially branded products for the occasion. For example a local baker producing cakes with the England (or other national teams’) flag, or footballs on them, might be something to consider for the event.

Whatever you do, large-scale events like the World Cup, can offer a platform to think outside the box, and grow your business.

Are you using the World Cup to help promote your business? Let us know...

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