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Business Initiative

#nomakeupselfie success!

Published 28/03/2014 00:00:00

At ASC, we like reading about good news and successful initiatives. Whether they be successful business campaigns, or good initiatives by chairities. And the last few days have seen a fantastic good deed grow and grow.

By now, most of you will have seen the latest trend which has been sweeping across social media - the #nomakeupselfie. Women, up and down the country have been encouraged to post a picture of themselves, with no make-up, onto Facebook, Twitter or Instagram, and nominate their friends to do the same. Plus, when they do it, they donate the small sum of £3 to Cancer Research.

More than £8million was raised through the initiative, which has enabled the charity to fund 10 clinical trials, which they did not previously have the funds for.

Well done everybody who took part in such a successful campaign for charity!

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