logo

Business Initiative

The Marketing Olympics

Published 21/02/2014 00:00:00

Those who have heard of Bruno Banani may fall into two different camps. There are those who think of Bruno Banani as a German fashion label. And there are those who have been taking an interest in the Olympics at Sochi who will recognise the name as Tonga’s first Winter Olympian, who competed in the luge – an event in which contenders hurl themselves down an icy track on a small sled and breath-taking speeds.

Funnily enough, this is not a coincidence. It’s all been part of a marketing tactic by the company. Bruno’s real name is Fuahea Semi, who was approached to change his name and receive the sponsorship to compete at Sochi.

Some people, including the president of the IOC claim that this is marketing gone too far. What do you think? On one hand it sets a dangerous precedent, on the other it could be seen as a harmless way to promote a business and help an individual (and a nation) live their dream.

Back to the blog

We focus on arranging finance for your business...
so you can focus on running your business

10 reasons to
work with ASC

Why ASC?

close ✖

Why ASC?

You already know that arranging business finance can be a tricky experience.

We appreciate that your time is precious. With our extensive knowledge of business finance available in today’s SME market we can approach the lending institutions that are right for your business finance needs. You will be saved from the frustration of endless form filling, repeated conversations with numerous lenders, and save you from having to provide each different lender stacks and stacks of information.

Our job is to remove the ever increasing number of hurdles that are put in your path, by arranging business finance or commercial finance for you in a time-saving and more efficient manner.

ASC have been established for over forty years and we have experienced more recessions and ups and downs in the economy then we care to remember. Due to our clear focus on independent businesses and entrepreneurs we have developed a track record which is envied by our competitors. You will deal directly with an experienced Director who has a strong commercial background and real experience enabling him or her to find the business finance which is just right for your business.

close ✖

The Ten Reasons

We work in the way which works best for you

Call Now on
020 7616 6628

Email

Get a Quote