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Business Initiative

Suspend my coffee!

Published 25/10/2013 00:00:00

Depending on where you buy your morning caffeine fix, you may already be aware of this fantastic idea, which hit the UK in this past year – the suspended coffee.


The concept is rather simple – that when a customer purchases their coffee, they can also order a suspended coffee – one which they pay for, but receive nothing in return. And that suspended drink is kept for when somebody wants a cup of coffee, but cannot afford it themselves.


The idea originated in Naples, and thanks to the publicity it has received over social networks, has spread globally, to the UK, US and Australia among others. For such an initiative, based entirely on good faith, to take off is something which we celebrate, and we at ASC applaud its success.

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