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Business Initiative

Sweet Success!

Published 04/10/2013 00:00:00

A successful campaign!

Let’s look back at surely one of the more bizarre sports stories of the summer. No, not Arsenal actually signing a player – we are talking about Maria Sharapova. Before the US Open, the Russian star announced that she was going to legally change her name – to Maria Sugarpova – after her brand of sweets. In the end, she decided not to proceed with the stunt, and eventually pulled out of the tournament before it began due to a shoulder injury.

Now, the cynics among you might just dismiss this as a silly PR stunt or a desperate grab for attention. However, there is no doubting the impact that this had on the brand – featuring in every major newspaper around the world and being debated across social media platforms. It’s fair to say that in terms of generating brand awareness, it was an ‘ace’ move by the tennis star, which should help to see sales and brand awareness improve. We have to acknowledge the successful campaign!

And although we are not suggesting that you need to change your name to promote your business, it’s a useful reminder that there can be more to promoting a business than the standard methods.

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Why ASC?

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We appreciate that your time is precious. With our extensive knowledge of business finance available in today’s SME market we can approach the lending institutions that are right for your business finance needs. You will be saved from the frustration of endless form filling, repeated conversations with numerous lenders, and save you from having to provide each different lender stacks and stacks of information.

Our job is to remove the ever increasing number of hurdles that are put in your path, by arranging business finance or commercial finance for you in a time-saving and more efficient manner.

ASC have been established for over forty years and we have experienced more recessions and ups and downs in the economy then we care to remember. Due to our clear focus on independent businesses and entrepreneurs we have developed a track record which is envied by our competitors. You will deal directly with an experienced Director who has a strong commercial background and real experience enabling him or her to find the business finance which is just right for your business.

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