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Business Initiative

A colourful way to stand out!

Published 27/09/2013 00:00:00

As any keen runner knows, there are many different types of races which take place over the course of the year, each one varying in length, difficulty, atmosphere, or raising funds for a different cause. So how does a race stand out from the crowd and offer something different?


The Color Run (it’s an American company, hence the spelling!) came to London for the first time this summer. At each marker along the 5km route, participants were sprayed with a different coloured powder, so by the finish everyone resembled a colourful mess – something quite appealing to those 4,500 runners, who were looking for more than a standard run.


The initiative has been a marked success and this year, the company behind the race will hold over 100 events in cities all over the globe. Congratulations on finding a way to stand out!

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