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Business Initiative

Hailing a good idea!

Published 06/09/2013 00:00:00

It’s a simple idea, which has grown into a hugely successful start-up. Hailo is a smart-phone app which enables its users to hail a black cab from wherever they are, simply by pressing a button on their mobile phone. It meant that standing in the rain waiting for a taxi to drive past became a thing of the past. And taxi drives liked it since they could get more passengers when they wanted them.


It’s a simple concept, based on knowing what the customer wants, and delivering it to them in a simple, easy-to-use manner, which has seen Hailo attract over $50million in investment, and grow into a company with sales of over $100million.

It’s a great example of a simple yet effective concept, really taking off.

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