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Business Initiative

Making money from sweat and soil - BMF

Published 09/11/2012 00:00:00

On the face of it, the idea behind British Military Fitness, or BMF, seems totally ludicrous. Who, would pay to slog around a muddy park, which they could otherwise use for free, performing a series of exercises which look foolish and feel tortuous?

Actually, more than you might think. The first-ever BMF class, back in 1999, attracted just three clients. Now the business boasts more than 25,000 members, spread across more than 120 parks covering the length and breadth of the company.
Turnover lies in the region of £12m, with profits in excess of £1m – not bad for a business which makes its money from sweat and soil. BMF founder Robin Cope, an ex-army officer acknowledges that “people were getting fed up with other forms of fitness, a lot of people could see us in parks, and we got a lot of publicity from all kinds of places. I remember the Evening Standard did a big article on us in the first year, they said that would be the only one – they’ve done 27 articles on us since then!”
The moral of this story is; there are successful business starting up and we need to celebrate these positive initiatives and encourage more entrepreneurs.

Share your news with us and let us know about your business initiative.
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