The ASC Blog

Do you know your customers?

Published 04/09/2012 13:51:00

A throw away phrase during the Olympics about British mentality and how to communicate with the locals prompted the following thought; when you go to a pub it is very easy to speak to the person next to you and even buy them a beer and have a good chat. If you then go on the train and try to initiate a conversation with a stranger, are you shocked if they ignore you? Of course not – on the contrary!

And that is the simple message about knowing your customer. There are different circumstances and scenarios where people react differently and it is the skill of a good professional to understand and act accordingly – knowing your customer is not something which can be done by filling in forms or by receiving a “tick” from some regulatory authority. It is hard work and it needs a great deal of experience and know-how.

At ASC we know how small businesses operate and are able to access key lenders which enables us to offer attractive and intelligent solutions to business finance needs. Whilst we focus on arranging the right finance for your business, you can focus on operating and developing your business.
Your Bank Manager may have disappeared but ASC are still here. Whatever your needs – to acquire a business, to expand a business, or to re-structure existing arrangements - speak to me in the first instance – there is no obligation.

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Why ASC?

You already know that arranging business finance can be a tricky experience.

We appreciate that your time is precious. With our extensive knowledge of business finance available in today’s SME market we can approach the lending institutions that are right for your business finance needs. You will be saved from the frustration of endless form filling, repeated conversations with numerous lenders, and save you from having to provide each different lender stacks and stacks of information.

Our job is to remove the ever increasing number of hurdles that are put in your path, by arranging business finance or commercial finance for you in a time-saving and more efficient manner.

ASC have been established for over forty years and we have experienced more recessions and ups and downs in the economy then we care to remember. Due to our clear focus on independent businesses and entrepreneurs we have developed a track record which is envied by our competitors. You will deal directly with an experienced Director who has a strong commercial background and real experience enabling him or her to find the business finance which is just right for your business.

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