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Where has the old fashioned bank manager gone?

Published 05/04/2012 00:00:00

We all know that the old fashioned business bank manager has disappeared from the branches but we undertook a little bit of research the other day and checked the main high street banks websites for the term bank manager.

You will probably guess what the result was. Five out of six websites did not use the term bank manager any more. So the bank manager has not only disappeared from the branch; he or she has also disappeared from the vocabulary of the banks.

A new term used is “relationship manager”. That is fine if there is a relationship to be managed but with all decisions being centralised the main task of the relationship manager seems to be to manage the communication between the client of a bank and an anonymous credit committee or underwriter or risk manager (or whatever the term is). Would it not be better to call them “messengers” or “message managers”? What do you think?

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