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Are Bankers Really Bonkers? Part 2…

Published 19/08/2014 10:30:42

Last week, we wrote about some of the lapses of common sense which bankers are sometimes guilty of with regards to their lending criteria. But here is another twist in the saga. Have you read the latest marketing material being produced by the various high street banks?

If you read it in detail you may think that banks will shortly run out of money because they are so active and so supportive and there is hardly any business they don’t lend to. We all know that this is not the case though. So how can banks get away with this?

I suppose in reality banks will outsource their marketing to some marketing agency and they will of course use every possibility to spin the story. Most businesses do not get away with this but I wonder why so much money is spent marketing and totally ignoring that most SMEs have day to day exposure with banks and day to day experience with their restrictive lending criteria, expensive charges, lack of support (especially with overdrafts!) and a increasing culture of cross selling.

We know that the above doesn’t paint the whole picture – that there is business finance available for small businesses and entrepreneurs – but it is about getting the right messages out there to small business owners which is key.

What is your experience with your business bank?

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Why ASC?

You already know that arranging business finance can be a tricky experience.

We appreciate that your time is precious. With our extensive knowledge of business finance available in today’s SME market we can approach the lending institutions that are right for your business finance needs. You will be saved from the frustration of endless form filling, repeated conversations with numerous lenders, and save you from having to provide each different lender stacks and stacks of information.

Our job is to remove the ever increasing number of hurdles that are put in your path, by arranging business finance or commercial finance for you in a time-saving and more efficient manner.

ASC have been established for over forty years and we have experienced more recessions and ups and downs in the economy then we care to remember. Due to our clear focus on independent businesses and entrepreneurs we have developed a track record which is envied by our competitors. You will deal directly with an experienced Director who has a strong commercial background and real experience enabling him or her to find the business finance which is just right for your business.

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